I am delighted to report that the Wedgwood Collection has been saved and in record time. The Art Fund’s public campaign to keep this irreplaceable archive that combines 8,000 ceramics with more than 80,000 documents recording 250 years of the political, social, industrial, artistic, technological history of Britain began on September 1st. Their goal was to raise £2.74 million by November 30th. Added to the £13.1 million they had already raised with contributions from the Heritage Lottery fund and private organizations, the total £15.75 million ($25,617,000) was the price to acquire the entire Wedgwood Collection.
Within two weeks we had raised £700,000, contributed by 4,000 members of the public. A few days later, the campaign reached £1m from the public and £1m from major donors and grant-making foundations, propelling the total to £2m.
In the last week the match fund was extended and public donations continued to flood in. The appeal surged towards its final target thanks to donations from two regional sources: £250,000 from the Bet365 Foundation, led by Denise Coates CBE, and £100,000 from Staffordshire County Council.
Nearly 7,500 people donated sums as small as £10 and as large as six-figure checks. The most popular amount was £25. Donors chipped in from all over the world, but fully one fifth of the public donations came from the Midlands, the home region of the Wedgwood Collection. Every donation from individual tenners to large pledges like £100,000 from Staffordshire construction equipment manufacturer JCB was matched by a private foundation, a generous gift that was originally only going to last the first few weeks of the challenge but was then extended through the entire campaign.
The massive groundswell of support to save the Wedgwood Collection was unprecedented in the 111-year history of the Art Fund. This was its fastest fundraising campaign ever.
Now the Art Fund has to acquire the collection as per their agreement with all parties. They will then donate it to the Victoria & Albert Museum who will be the archive’s legal owner in perpetuity. The V&A will set up a long-term loan of the archive to the Wedgewood Museum in Barlaston, Stoke-on-Trent. At no point will the collection physically move. It’s in the Wedgwood Museum now and there it will remain while money changes hands and legalities are sorted out.
The post-bankruptcy merged company Waterford Wedgwood Royal Doulton (WWRD) is in the middle of an extensive £34 million redevelopment of the Wedgwood factory site which will include a new visitor center at the museum. The new World of Wedgwood is slated for completion next spring. (No, I don’t know why they had £34 million to spend on the center but had to get charity to spend less than half that amount securing the actual collection that is the major part of what visitors go to see. It’s probably some hideous legal Gordian Knot involving the bankruptcy and the pension fund liability.)
Now is the time on The History Blog when we dance, Wedgwood style.